Strategic Market Planning

Every CEO or marketing executive periodically faces strategic marketing challenges that can affect the future of the company for many years. More often that not, these decisions are made without having an opportunity to thoroughly study the situation and making spur of the moment strategic decisions reduces the likelihood that these decisions are the best.

A better approach is to perform comprehensive review of markets and opportunities, then make long-term strategic decisions that fit into the company's overall strategic marketing goals. The strategic marketing plan process typically has three stages; segment the market, profile the market segments and develop a market segment marketing strategy.